KEY RESPONSBILITES:

Social Media Strategy and Management

• Plan and develop content strategy for Jetex's social media channels, website blog section aligned with organizational goals.
• Research industry trends and competitor content to ensure relevance and innovation.
• Develop and maintain a content calendar for social media channels.
• Manage organic and paid social media marketing campaigns and take ownership of budget management.
• Manage influencer/creator marketing program, including recruiting and onboarding new influencers, building and maintaining relationships with existing influencers, and tracking performance metrics.
• Monitor social media networks to detect and report impersonation or phishing accounts of the company and the CEO.
• Consistently suggest and implement new features to develop brand awareness while maintaining luxury brand image.

Content Creation and Copywriting

• Generate creative and high-quality content across various social media channels and formats (photo, video, text).
• Write an engaging website blog post copy for pre-selected calendar events/topics to be then used as landing pages for specific social media posts.

Audience Engagement and Growth

• Set specific growth objectives and report on KPIs and ROI.
• Foster audience engagement through compelling storytelling and interactive content.
• Communicate with relevant industry professionals and influencers via social media to create a strong network.
• Manage community interactions and respond to audience feedback in a timely manner and monitor customer reviews.

Brand Consistency

• Uphold brand guidelines and messaging consistency across all content materials.
• Ensure that content reflects the brand's tone, values, and objectives.

Collaboration with Teams

• Work closely with brand marketing, communications and creative teams to ensure cohesive and integrated content delivery.
• Collaborate with subject matter experts to source accurate and valuable information

Analytics and Reporting

• Utilize analytics tools to track content performance and generate regular reports.
• Identify key metrics and insights to refine content strategies for continuous improvement.

Professional Development and Knowledge Management

• Stay up to date with current technologies and trends in social media, design tools and applications.
• Perform other tasks assigned by Line Management.

Compliance-related duties:

• Adhere to the documented procedures of the organization or department and retain documented evidence related to the performance of their role.
• The employee is expected to exercise their duty of care and must be aware of their health and safety responsibilities, accountability and authority; and shall comply with the policies and procedures outlined by the organization.

REQUIRMENTS:

Qualification

• Bachelor's Degree in, Communications, Marketing, Public Relations, Film industry or any related field.

Experience

• 3+ years' experience in social media management and content creation with demonstrated experience in delivering complex marketing campaigns and projects (agency background and/or aviation or hospitality industry is highly preferred)

Skillset



• Strong command in both written and spoken English and have excellent copywriting skills.
• Hands on experience and proficiency in visual content creation using DSLR or higher-grade cameras as well as mobile photography/videography. Must have practical knowledge of utilizing creative lighting and composition/framing basics using different equipment and tools/cameras/lenses.
• Practical knowledge of photo-video editing software (Adobe Creative Suite-Photoshop, Premiere Pro or After Effects, mobile apps like CapCut etc).
• Ability to tell a compelling story through both images and videos. Understanding how visual elements contribute to the overall narrative and engagement.
• Experience with Photoshop or equivalent photo editing platform
• Analytical and multitasking skills